Founder & General Manager, DEJA-VU · Luxury Events & Business Development
Med Adam Jabri
From systems to stages, building experiences that perform.
I've built my career at the intersection of technology, operations and luxury events, turning ambitious briefs into measurable results, one contract, one team, one flawless night at a time.
About
A career that moved from precision to scale.
My path did not start in ballrooms. It started with a structured, technical mindset: a year in France studying web design and multimedia integration. That foundation, process, precision, attention to detail, never left me. It just found a new application.
From an airline counter to some of Morocco's largest luxury events, my career has been a steady climb from execution to leadership: managing passenger operations for Royal Air Maroc, then producing 150+ events a year at Palais Annakhil, and eventually founding DEJA-VU as Founder & General Manager, a business built on contracts up to 2,000,000 MAD.
What ties it together is a business instinct that goes beyond event production: building client relationships that last, negotiating contracts that matter, and treating every event, from a 50-guest reception to a 500-guest gala, as a business to be run with discipline, not just an occasion to be hosted.
Digital Transformation
- 1Technology
- 2Operations
- 3Events
- 4Business
- 5Leadership
Before events, before business development, there was a technical education: a year at Paris 13 Nord University / IUT Bobigny training as a Web & Multimedia Designer-Developer (2013–2014).
That background still shapes how I operate today. At DEJA-VU, it translated directly into a digital transformation of the business: deploying Dolibarr for CRM and project management, digitizing supplier coordination, and cutting administrative overhead by 40%, the same structured, systems-first thinking applied at a business-wide scale.
Paris 13 Nord University / IUT Bobigny
Web & Multimedia Designer-Developer
2013 – 2014
Journey
A career that climbed, one contract at a time.
2019 – Present
DEJAVU
Founder & General Manager
- •Delivered 100+ high-end events annually
- •Negotiates contracts from 50,000 to 2,000,000 MAD
- •Improved profit margins by 25%
- •Designed and fitted out 50+ venues
2019
TLS Group
Senior Project Manager
- •Managed venues and on-site operations
- •Owned client relationships and overall event supervision
- •Directed digital communication and social media presence
300+
Receptions & weddings
2016 → today
2017 – 2019
Palais Annakhil / Art Events
Project Manager
- •Delivered 150+ events annually
- •Reached an 85% proposal-to-contract conversion rate
- •Generated 3.5 million MAD in annual revenue
- •Led teams of 10 to 15 professionals across 25+ suppliers
2016
Royal Air Maroc
Ground Operations Agent
- •Managed passenger services for approximately 200 travelers daily
- •Sustained a 99% on-time departure rate
- •Reduced processing time by 15%
- •Resolved customer issues with a 90% first-contact resolution rate
The DEJA-VU Chapter
The challenge → the strategy → the execution → the result.
The Challenge
When I founded DEJA-VU in 2019, it meant building a business from the ground up: no established client base, no formal processes, everything still to prove.
The Strategy
My strategy was to professionalize the business end to end, tighten operations, formalize supplier relationships, modernize the client-facing process, and grow the account base deliberately rather than opportunistically.
The Execution & Result
The execution touched every layer of the organization: production workflows, supplier contracts, digital tools, and team structure. The result is a business that now runs 100+ high-end events a year, with the retention and satisfaction numbers to show for it.
A DEJA-VU production, one of 100+ high-end events staged every year, built the same way regardless of scale.
The Numbers Behind the Journey
Annual revenue growth
Corporate accounts
High-end events / year
Professionals managed
Client retention
Venues
Premium suppliers
Maximum contract value
Receptions & weddings
Selected Work
Selected events & experiences.
- 01Cartier, exhibition at the Musée Mohammed VI
- 02NARSA
- 03African Games, Rabat
- 04Peugeot / Citroën / DS Automobiles
- 05AXA
- 06Nokia, African Digital Summit
- 07OGX
- 08Embassy of Brazil
- 09Salon International de l'Édition et du Livre
- 10Intelcia
- 11Hit Radio
- 12NGE, LGV Maroc
- 13Knorr
- 14ANLM
- 15Colas Rail
- 16Resolution Call
- 17Embassy of Sweden, Saint Lucia
- 18Bank Al-Maghrib
- 19Embassy of Spain
- 20Embassy of Kuwait
- 21European Union / Erasmus
- 22Grand Prix SAR Lalla Meryem
- 23Fête du Trône
What Clients Say
“
I want to personally testify to the quality of your work @hismajestyx2.0 ✨ you were incredible from start to finish. It was a real challenge to prepare everything in 24 hours, but you showed exceptional professionalism and availability. Thank you again for everything 🙌 I recommend you with my eyes closed !!! 💯💯
Safaa
Bride
“
I also want to recommend Adam from the Déjà Vu agency, who oversaw the décor. Very professional, attentive, open, and creative. Above all, someone trustworthy who personally made sure every detail was set up perfectly.
Sanaa
Bride
A Few Realisations
Leadership
From execution to direction.
Leadership, in my career, was earned in stages, not assigned on day one. It moved from personally handling stock and passengers, to coordinating vendors and production teams, to directing a full organization. Today, I manage 30+ professionals across production, design, logistics, supplier relationships, client accounts, and day-to-day operations at DEJA-VU, coordinating, delegating, and staying close enough to the work to know when to step in.
That leadership had to translate into a business, not just a team. I built DEJA-VU's corporate client portfolio from 10 to more than 40 accounts, account by account, with annual revenue growth of 40% and contracts ranging from 50,000 to 2,000,000 MAD.
That growth came from negotiation, partnership development, and margin discipline, profit margins improved by 25% over the same period, even as the business scaled in size and complexity.
30+
Professionals managed, hands-on to the last detail.
Leadership
- Management
- Team coordination
- Decision-making
Business
- Business development
- Negotiation
- Client relations
- Partnerships
Events
- Event management
- Production
- Logistics
- Client experience
Operations
- Process optimization
- Supplier management
- Quality control
- Cost management
Digital
- Dolibarr, deployed — cut administrative overhead 40%
- Project management systems
- Supplier coordination, digitized
Client Experience
Trust, responsiveness, and getting the details right.
Client relationships at this level aren't transactional, they're built on trust, fast response times, and a genuine understanding of what each client actually needs, not just what they ask for.
At DEJA-VU, that philosophy is measurable: client response times under 2 hours, and retention and satisfaction numbers that back it up.
95%
Client retention rate
4.7/5
Client satisfaction (from 3.8/5)
Beyond the CV
Who is Med Adam Jabri, behind the titles and the numbers?
Since 2016, I've worked across Morocco's luxury event industry, most of it spent building DEJA-VU from the ground up. I've led 300+ weddings, corporate receptions, and government events, carrying each one from first sketch to final teardown. What I bring isn't just execution: it's an eye for detail, real relationships with clients, and a feel for how a room, a timeline, and a team actually come together.
Some of that work has put me on landmark stages, the African Games, Throne Day ceremonies, brand activations for Peugeot, the European Union, and several embassies.
Right now I'm building what's next: new ventures and partnerships extending into event solutions and furniture rental, in Morocco and beyond.
Away from the events, I'm a traveler at heart, always drawn to new places, good design, art, and time outdoors in nature.
Contact
Let's create something memorable.
Start a conversation.